Team Ganymede · CHI Design Competition 2023

CulturVerse

"Experience the world beyond your limitations!"

An Augmented Reality-based cultural tourism platform designed for mobility-disabled people: bringing the world's heritage sites into their own surroundings through 360° live experiences.

RoleUX Designer
Duration4 Weeks
ToolsFigma · Adobe XD · Miro
CulturVerse Branding: Eiffel Tower and Globe
🏆 CHI Design
Competition
2023
My Role
UX Designer Research · Design · Prototyping
Duration
4 Weeks Final Semester · Master's
Tools
Figma · Adobe XD · Miro Prototyping & Collaboration
Responsibilities
User Research · Personas Storyboarding · Usability Testing
Problem Context

Mobility-Disabled People Are Locked Out of Cultural Tourism

A person with a mobility disability has a reason to travel and learn about new places. However, limited accessibility for wheelchair users makes it difficult: often impossible: to visit tourist attractions and gain cultural experiences.

"Mobility Disabled people are unable to gain experience of the cultural significance and history of tourist places."

These issues make it challenging to experience new cities. People spend hours researching accessibility information only to find they still can't visit: making cultural exploration feel out of reach.

How Might We...

How might we create an immersive experience for mobility-disabled users that allows them to explore new places from the comfort of their own home?

Solution

CulturVerse: a platform that uses Augmented Reality technology and 360° perspective to let mobility-disabled users experience real-world cultural places in their own surroundings.

Project Info
TeamGanymede
CompetitionCHI Design Competition 2023
ContextFinal Semester Academic Project
Research & Discovery

Understanding the Scale of the Problem

Secondary research and user surveys uncovered the true magnitude of the accessibility gap in cultural tourism for mobility-disabled populations globally.

8.3/10
Mobility-disabled users rated cultural inaccessibility as a major barrier to tourism and travel experiences
3.6M
Americans rely on wheelchairs, with millions more globally facing mobility-related barriers to cultural access
1.3M
People cite lack of accessible information as the primary reason they can't plan or complete cultural tourism visits
Design Process

Our Design Thinking Journey

A structured 5-stage process keeping us grounded in real user needs while exploring bold, accessible solutions.

Empathize
User interviews, secondary research, accessibility audits
Define
HMW questions, POV statements, problem framing
Ideate
Brainstorming, sketches, storyboards, user flows
Prototype
Wireframes, hi-fi designs, AR interactions
Test
User testing, expert review, SUS scoring
User Research

User Personas

Two primary personas guided every design decision: ensuring both the mobility-disabled traveler and the local volunteer guide had seamless, purposeful experiences.

Maya, 34
Mobility-Disabled Traveler
Goals
  • 🎯 Experience cultural landmarks without physical limitations
  • 🎯 Learn about history and significance of world heritage sites
  • 🎯 Connect with authentic local perspectives and stories
Pain Points
  • Tourist sites with no wheelchair ramps or accessible paths
  • Lack of reliable accessibility information online before visits
  • Feels socially excluded from cultural and travel experiences
🌍
Carlos, 28
Local Volunteer Guide
Goals
  • 🎯 Share his city's culture and history with a global audience
  • 🎯 Earn supplemental income through virtual guided tours
  • 🎯 Build meaningful connections with visitors worldwide
Pain Points
  • No platform purpose-built for accessibility-focused virtual tours
  • Difficulty managing bookings and live-stream logistics
  • Unclear payment and payout flows causing confusion
Interactive Prototype

Bringing CulturVerse to Life

The final hi-fidelity prototype shows the complete user journey: from discovering virtual tours to joining a live 1-to-1 session with a volunteer guide and experiencing landmarks in 360° AR.

  • Welcome & onboarding flow optimised for accessibility
  • Discover feed with AR tour previews and categories
  • Live volunteer connection with 360° view overlay
  • Creator profiles, ratings, and booking management
Open Interactive Prototype in Figma
Key Features

Core App Interactions

Four essential flows that make CulturVerse unique: each designed with accessibility, simplicity, and authentic human connection at its core.

Feature 01

Discover & Explore Virtual Tours

A curated feed of cultural destinations organised by category: Monuments, Food, Mountains and more. Each tour card shows a live preview, creator rating, and accessibility details so users can plan with confidence.

AR Preview Category Filters Accessibility Tags
Feature 02

360° Augmented Reality View

Using the phone camera, users see real-world landmarks overlaid directly into their surroundings through AR. The 360° immersive view lets them look around the site as if they were physically there: no travel required.

Augmented Reality 360° View Immersive
Feature 03

Live Volunteer Connection

A 1-to-1 live session with a local volunteer guide who walks users through the cultural site in real time. Authentic storytelling, genuine local knowledge: the antithesis of scripted, pre-recorded content.

Live Stream 1-to-1 Connection Real-time
Feature 04

Creator Profiles & Booking

Volunteer guides have rich profiles with their specialties, ratings, and upcoming tour schedules. Users can browse, follow creators, and book a private session: directly supporting local communities financially.

Creator Economy Booking Flow Community Support
Visual Identity

Style Guide

CulturVerse's visual language is warm, vibrant, and inclusive: reflecting cultural energy while maintaining strong accessibility contrast ratios.

Color Palette
Primary
#F8752F
Dark Orange
#D95E1A
Amber
#FFB347
Dark
#1A1A2E
Surface
#FFF8F4
White
#FFFFFF
Typography: The Poppins
Display / 800
CulturVerse
H1 / 700
Section Heading
H2 / 600
Card Title
Body / 400
Body copy text here
Label / 700
SECTION LABEL
Design Principles
  • Accessible first: every interaction designed for mobility and disability constraints
  • Warm & inviting: orange palette evokes cultural warmth and energy
  • Clarity over complexity: simple navigation for diverse ability levels
  • Authentic connection: real people, real places, not scripted content
Key UI Components
Tour Cards Live Stream 360° View Creator Profile Discover Feed Booking Flow AR Overlay Pill Navigation
Our Unique Value

How CulturVerse is Different

Apps like YouTube and Instagram generate content for millions but deliver zero personal connection. CulturVerse is focused on authentic 1-to-1 experiences with real local volunteers.

🗺️
vs Google Maps

Cultural Depth, Not Directions

Google Maps shows routes. CulturVerse provides live, human-guided cultural narratives with authentic local context and personal storytelling.

📺
vs YouTube

Live & Interactive, Not Passive

YouTube delivers pre-recorded content to millions. CulturVerse connects you 1-to-1 with a local guide in real time: all authenticity, no script.

📸
vs Instagram Live

Community Support Built In

Instagram Live is entertainment. CulturVerse financially supports local communities: every virtual tour directly contributes to guide incomes.

Usability Testing

User & Expert Evaluations

We conducted user testing with 10 participants using User Testing and Expert Testing methodologies to identify usability gaps and validate design decisions.

What Didn't Work Well

Confused Visual Cue: Misunderstood data between the user (tourist) and tourist guide side of the UI
Missing Information: Difficulty understanding whether the live-streaming feature was paid or unpaid
Security Risks: Displaying usernames during live streams caused privacy concerns and discomfort

What Worked Well

Simple to Use: Users found the app simple and efficient with well-appointed features
Comfort & Accessibility: Users could visit places from home without physical effort or cost
Good Visual Design: Visual elements rated as attractive with personalized, expressive bitmaps
CulturVerse App UI

Hi-fidelity app screens tested with users

Results

System Usability Score

We conducted System Usability Testing with 10 users and calculated the SUS score for CulturVerse using the standardised 10-question scale.

What the Score Means
SUS above 68 = above average. Above 80 = excellent usability. CulturVerse scores in the top quartile.
Methodology
10 participants completed structured usability sessions followed by the 10-question SUS questionnaire.
85
/ 100
"The app is easy to use."
10
Participants
A
Grade
Top
Quartile
What's Next

Next Steps

Based on testing feedback and evaluation results, three key improvement areas were identified for the next development cycle.

🤖

Integration of AI/ML Algorithms

Personalised tour recommendations, intelligent content curation, and predictive accessibility tagging powered by machine learning.

UI for People with Disabilities

Voice navigation, screen reader compatibility, customisable font sizes, and high-contrast modes for deeper accessibility coverage.

🔒

Making the Platform Secure

Resolving privacy concerns from testing: anonymous stream options, secure payment flows, and improved user data protection.

Reflection

My Learnings

Four weeks of accessibility-focused design taught me lessons that go far beyond this project.

1

Effective Communication & Collaboration

I learned to communicate with my team on a regular and clear basis, and to listen carefully to understand all points of view. Cross-functional collaboration is not a soft skill: it's a design skill.

2

Working with Diverse Perspectives

Working with people from various backgrounds provided valuable opportunities to learn from others and consider different viewpoints: leading to more inclusive and well-rounded solutions.

3

Narrowing Scope to Get an Effective Solution

We kept revisiting our problem statement through interviews and data gathering. Based on observations and group discussion, we narrowed our approach to provide a meaningful, user-friendly experience.

🎓 The final academic project was a great success.

Cheers, Team Ganymede! 🧡

Made with ❤️ by Khushboo Chandnani

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